Cigars & Scotch: A Case Study on the Power of ‘Social Influence’

Seth Knapp | @iamsethknapp Founder | getchtter.com Snapchat: iamsethknapp This weekend I received a Snap from a friend of mine..  The Snap was a photo of a bonfire with the message on it "smoking cigars and drinking scotch". To most guys, a reaction of possible jealousy would ensue, envy possibly, or just a thought of how good it feels ...

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